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Moms Matter: FitTrack launches #AskHerHowSheIs Pledge


Mothers are the backbone of the family. These real-life superheroes do it all and they do it with grace and love. So why is it that so many of them feel ignored or forgotten? We worked with OnePoll to survey 1,000 pregnant women and moms, which revealed that more than half (58%) of moms and pregnant women are being asked about their child's wellbeing before their own, and 1 in 5 say they are rarely even asked how they are doing at all. 

This is why, ahead of Mother’s Day and Maternal Mental Health Month in May, FitTrack is launching the #AskHerHowSheIs campaign in order to spotlight the importance of supporting moms and moms-to-be by asking Americans to commit to checking in with mom on a regular basis by signing the #AskHerHowSheIs Pledge. For every person who signs the pledge, FitTrack will donate $1 (up to $5,000) to Postpartum Support International - an organization dedicated to helping women deal with the emotional changes they experience during pregnancy, postpartum and motherhood.  

The research highlights the need for friends, colleagues and family members, in particular, to check in and remember to support her as an individual as well as a mom or mom-to-be. Of the women surveyed, a whopping 69% of respondents said their family members were more often the ones to ask about the child before them, followed by friends (52%) and even their own partners (26%). 

With these numbers, it’s no wonder nearly half (42%) of moms and moms-to-be feel as though they’ve lost their identity since becoming a mother, with 1 in 10 saying they started to feel that way as soon as they became pregnant. 

Other interesting statistics the study revealed include: 

  • 61% say of moms and moms-to-be say their life revolves around their child and unborn child respectively 
  • 49% of moms say the moment they started to feel deprioritized was during pregnancy, with 30% claiming it began the moment they started to show and 19% upon announcing their pregnancy 

Pregnancy and motherhood are two beautiful things. However, as this study demonstrates, they are just a part of a woman’s whole identity. FitTrack is proud to help shed light on this topic and bring awareness to very real issues that may have or are impacting the women we love. Let’s show support to these courageous and strong women by taking a moment to check in and ask them how they feel. 

You can also show your support by signing the pledge to #AskHerHowSheIs here.